Graduate education in integrated marketing communications was invented at Medill, and our advanced graduate IMC curriculum gives students a sophisticated understanding of why and how consumers connect with brands in this technology-driven age. Students learn how to construct communication programs driven from consumer and write me an essay stakeholder insight. They learn how to leverage technologies and networks to connect consumers with brands through the channels that are most relevant and interesting to them; and they learn how to measure the results of their communications programs.
Using an analytical approach, rigorous research, emerging technologies and creative and compelling content, the students acquire the skills, knowledge and experience they need to meet today’s marketing challenges with creativity and innovation.
Visit the webpage http://www.medill.northwestern.edu/admissions/imc.aspx